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Inside AdWords: Google TV Ads program targeting enhancements

As a designer, you use drawings to communicate much more than just the appearance of spaces or objects. Great drawings "set the tone"; they provide a window into the actual experience of your ideas. Drawings also help communicate the state of your design: Where are you in the process? What level of feedback from your clients is appropriate? Is it time to talk about the roof tile, or are you still working out the building massing? Good drawings lead to good conversations, and that leads to better design.

Style Builder lets you take hand-drawn lines (or any other lines you create) and apply them as edges in a SketchUp model. Now you can make your 3D models look like sketches, abstracting out the things you're not ready to discuss, and bringing forward the things you do. Styles you create in Style Builder are also totally unique; no one else will be able to make drawings that look like yours.

Check out this video to see how Style Builder works:

Posted by Bryce Stout, Product Manager

[NFGB] Link - from Official Google SketchUp Blog
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Inside AdWords: Google TV Ads program targeting enhancements

Inside AdWords: Display ad builder best practices

Last week, we posted about recent improvements we've made to the display ad builder. Now we'd like to share some best practices for using the tool. Hopefully these tips will help you get off to a running start with your new display campaigns:

Customize your ads to make them stand out. Here are some ways you can do that:

Choose the color scheme of your ad, like the background and font color, to align it with your unique product and brand.

Ensure text and images are a proper fit. Review all available ad sizes for each template to ensure that the text displays properly and images fit the ad slot. Upload images and logos that fit the recommended specifications we display as you create your ad.

Try out different templates. You can see which one yields the best performance and optimize accordingly.

Consider transparent PNG graphics. They can make your ads look more professional by matching the background of both the image and the ad.

Consider separating your display ads into their own ad group. This will allow you to:

Set unique bids for your display ads. For example, you may want to bid more competitively for you display ad, since it has to rank high enough to place above the other ads competing for the same spot.

Use unique keywords for your display ads, without impacting the performance of your text-only ad groups, especially those running on search as well as the Google content network.

Double-check your ads to ensure they meet the following criteria:

Your display URL should be visible. If it's the same color as the ad's background color, it won't be visible to the user.

Uploaded images should be less than 50KB. Otherwise your ad won't be eligible to run.

Now that you're armed with these tips on creating effective display ads, please try out the display ad builder and let us know how it's working for you. If you want to learn more about the tool, please visit the display ad builder site.

Posted by Emel Mutlu, Inside AdWords crew